Listen to what your customers are saying, to create relevant content and meet market demand
Spy on what your competitors are doing on social media, and find opportunities and gaps in the market to address
Make content relevant, educational, entertaining or engaging.
Bad news travel fast, and a crisis can easily get out of hand without a game plan
React to compliments, complaints, banter and more, with emojis, memes and pretemplated messages at your disposal
Build a willing group of supporters to help promote your brand – for free!
Social media advertising
Pay to reach beyond your follower-base quickly, and for most brands, you’ll need at least a minimal budget to get social media to work for you